What are KPIs in Digital Marketing?
Marketing Analytics 2026
Digital Marketing KPIs Explained
KPIs (Key Performance Indicators) are the quantifiable metrics used to measure the success of your digital marketing campaigns against your business objectives.
Top KPIs by Channel
SEO & Organic Traffic
- Organic Sessions: Number of visits from search engines.
- Keyword Rankings: Position of your site for target terms.
- Domain Authority: The perceived "strength" of your website.
Social Media Engagement
- Engagement Rate: (Likes + Comments + Shares) / Total Followers.
- Reach & Impressions: How many unique users saw your content.
- Amplification Rate: Ratio of shares per post.
Paid Advertising (PPC)
- CTR (Click-Through Rate): Percentage of people who clicked your ad.
- CPC (Cost Per Click): Average amount paid for each click.
- ROAS (Return on Ad Spend): Revenue generated for every ₹1 spent.
Email Marketing
- Open Rate: Percentage of recipients who opened the email.
- Conversion Rate: Recipients who took the desired action (e.g., bought a product).
- Unsubscribe Rate: How many users opted out of your list.
The "Golden" Metrics of 2026
CAC
Customer Acquisition Cost
Total Spend / New Customers
LTV
Lifetime Value
Revenue per Customer × Lifespan
LTV : CAC Ratio
Sustainability Score
Target 3:1 or Higher
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