Digital Marketing Course Syllabus for Beginners
Digital Marketing Syllabus
A comprehensive roadmap for beginners to master the 360-degree digital ecosystem, from search engines to social media and AI-driven analytics.
Core Learning Modules
Module 1: Fundamentals & Website Creation
Introduction to the 7 Ps, domain/hosting, and building a professional website using WordPress without coding.
Module 2: Search Engine Optimization (SEO)
Keyword research, On-page SEO, Technical SEO, and building high-quality backlinks to rank on Google's first page.
Module 3: Social Media Marketing (SMM)
Organic and paid strategies for Instagram, LinkedIn, Facebook, and TikTok. Understanding algorithm behavior and viral content hooks.
Module 4: Search Engine Marketing (Google Ads)
Creating Search, Display, and Video ads. Mastering PPC (Pay-Per-Click), bidding strategies, and Quality Score optimization.
Module 5: Content Marketing & AI Tools
Blogging, video marketing, and using Generative AI (ChatGPT, Midjourney) for rapid content creation and automation.
Module 6: Analytics & Reporting
Tracking user behavior using Google Analytics 4 (GA4) and Google Search Console to measure ROI and conversion rates.
Ready to Start Your Career?
The 4Achievers Digital Marketing Bootcamp offers 100% practical training on live projects with guaranteed internship opportunities.
Tools You'll Master
- Google Ads & Analytics
- SEMrush / Ahrefs
- Meta Business Suite
- Canva & CapCut
- Mailchimp (Email Marketing)
2026 Salary Alert
Entry-level Digital Marketers in India are currently earning between **₹3.5L to ₹6L per annum**. Specialized roles like Performance Marketers earn significantly more.
