M1
B2B marketing automation
Prospects, accounts, lifecycle stages, lead generation and CRM alignment.
Marketing & Customer Journeys · Learning Path EAccount Engagement (Pardot) Foundations
Account Engagement (Pardot) Foundations
Training Course
Explore B2B marketing automation through lead capture, forms and landing pages, prospect segmentation, scoring and grading, nurture programmes, sales hand-off, and funnel reporting. The emphasis is on connecting marketing activities with CRM outcomes.
Forms and landing-page tracking
Scoring, grading, and segmentation
Email nurture and suppression
Hands-on project and review
Practical learning pathProject-led curriculumCareer guidance available
6Core modules
28–40 hoursGuided learning
1+Practical project
Course overview
What you will learn in this Account Engagement (Pardot) Foundations program
B2B teams need a clear journey from campaign response to qualified prospect and sales follow-up. Learn to design that path while considering consent, data hygiene, and attribution.
Skills covered
- Forms and landing-page tracking
- Scoring, grading, and segmentation
- Email nurture and suppression
- CRM sync, attribution, and sales alignment
Who should join?
B2B marketers, demand-generation teams, and marketing operations consultants. The learning path can be adjusted to the learner’s starting level after an initial discussion with the training team.
Before you enrol
Prerequisites & learning approach
B2B marketing concepts are recommended; CRM fundamentals are helpful.
- Instructor-led concept sessions and guided demonstrations.
- Practice tasks and scenario-based discussions.
- Project documentation and review checkpoints.
- Interview preparation or certification-aligned revision where relevant to the chosen track.
Duration is a recommended planning estimate. Final hours and lab access should be confirmed for the selected cohort.
Module-wise curriculum
Ask for batch details →Account Engagement (Pardot) Foundations syllabus
Study the learning sequence below. Module delivery order may be adjusted to the cohort’s background and the available Salesforce training environment.
M2
Forms, landing pages and tracking
Forms, form handlers concepts, landing pages, tracking and consent.
M3
Scoring, grading and segmentation
Engagement scoring, profile grading, lists, dynamic segmentation and qualification.
M4
Email and nurture
Email content, nurture programmes, testing, suppression and communication preferences.
M5
Sales alignment
Lead assignment, sync behaviour, campaign attribution and sales hand-off.
M6
Analytics and campaign project
Campaign reporting, funnel metrics, QA, data hygiene and compliance.
Applied learning
Practical project: build and explain a real business scenario
Plan a B2B campaign from landing-page conversion through prospect qualification, nurture communication, attribution, and sales hand-off.
Career relevance
Roles this learning path can support
The following are example role directions aligned with the skills taught. Hiring requirements differ by employer, experience, communication skills, and hands-on ability.
B2B Marketing Automation Specialist
Account Engagement Consultant Trainee
Demand Generation Analyst
Common questions
FAQs about Account Engagement (Pardot) Foundations
Is Account Engagement suitable for B2B marketing?
Yes. The proposed course focuses on B2B prospect nurturing, CRM alignment, lead qualification, and campaign reporting.
Does it include campaign tracking?
Yes. Forms, tracking, consent, attribution, funnel metrics, and data hygiene are included.
Why is Pardot in the course title?
Pardot is a familiar market search term for Account Engagement. Product names and features should be verified against current Salesforce documentation.
Is an official Salesforce certification included?
The course may include certification-aligned preparation, but it does not issue an official Salesforce credential. Check the current official exam guide, registration process, prerequisites, and fees separately.
Continue learning
View all coursesRelated Salesforce courses
✦ E · 156–8 weeks
Marketing Cloud Engagement
Learn to structure marketing data, segment audiences, build and test email content, design customer journeys, automate campaign processes, and interpr…
View course details⚙ A · 012 weeks
Salesforce CRM & Platform Fundamentals
Learn how Salesforce works as a customer relationship management platform, from leads and accounts to opportunities, cases, reports, and everyday sale…
View course details⚙ A · 026–8 weeks
Salesforce Administrator
Build practical Salesforce administration skills by configuring users, data, security, automation, and reporting. Learn how an administrator keeps a S…
View course detailsTalk to a Salesforce Course Advisor
Get the syllabus, batch format, prerequisites, and next steps.