Data platform concepts
Data sources, ingestion, harmonisation, identity resolution and unified customer profiles.
Understand how customer data from different sources can be ingested, mapped, harmonised, unified, governed, and activated for business use. Explore identity resolution, unified profiles, data quality, privacy, and the role of trusted data in AI-enabled workflows.
Customer data becomes more useful when teams can understand its origins, relationships, quality, and permitted use. This course emphasises data-flow design and governance alongside platform concepts.
Data analysts, Salesforce administrators, architects, and AI implementation teams. The learning path can be adjusted to the learner’s starting level after an initial discussion with the training team.
SQL and data-modelling concepts are helpful.
Duration is a recommended planning estimate. Final hours and lab access should be confirmed for the selected cohort.
Study the learning sequence below. Module delivery order may be adjusted to the cohort’s background and the available Salesforce training environment.
Data sources, ingestion, harmonisation, identity resolution and unified customer profiles.
Source fields, data model objects, relationships, mappings and data quality.
Batch/streaming concepts, connectors, calculated insights and activation use cases subject to available product features.
Consent, access control, lineage concepts, retention, privacy and responsible data handling.
Trusted business context for AI, retrieval concepts, segmentation and service/sales activation.
Create a source-to-profile data flow and explain operational, privacy and cost trade-offs.
Create a source-to-unified-profile data-flow design, including field mapping, identity-resolution assumptions, governance controls, and activation use cases.
The following are example role directions aligned with the skills taught. Hiring requirements differ by employer, experience, communication skills, and hands-on ability.
Salesforce documentation notes that Data Cloud was rebranded to Data 360. Course owners should use current naming and documentation when updating lessons.
SQL and data-modelling familiarity are useful, particularly for understanding source data and mapping.
No paid features are assumed. Practical labs must be verified against the authorised org, edition, and licences available to the cohort.
The course may include certification-aligned preparation, but it does not issue an official Salesforce credential. Check the current official exam guide, registration process, prerequisites, and fees separately.
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